Origins and mission

About us

Origin story
Making postcards you can smell.

If you've ever wished you could bottle the feeling of a beautiful destination, you're in the right place.

At POSTCARD, we create plant-based products inspired by places, memories and moments worth keeping. Think luxury hotel stays, moonlit gardens, tropical escapes and cosy mornings — all captured through scent.

Many of our products are thoughtfully made by our team in Singapore, where we oversee everything from formulation and production to filling and packaging. By keeping the process close to home, we're able to craft every detail of the POSTCARD experience with care.

And because the best destinations are worth preserving, we've built refills into much of what we do, helping you reuse, refill and reduce waste along the way.

From Singapore to wherever life takes you, here's to finding a little escape in the everyday.

- Hildra
Made in-house.
EDNA AND SOPHIA, leading production of postcard products
Formulated and made fresh in Singapore.

Made in-house.

Postcard is a self-care destination, made in our beauty kitchen in Singapore. Effective non-toxic formulations, simple ingredients, the least wasteful packaging we can manage. We're here to make care personal again.

Why postcard?

Every product is a moment of arrival.

Every world a destination. Every refill a return trip. The postcard is what you send when you wish someone could feel what you're feeling.

life supplies, forever yours.

Creating Postcard Moments, Every Day

SENSORIAL
Sensorial

Designed to transport you through the world of scent.

Local
Local

Proudly born and made in Singapore.

Refillable
Refillable

Creating products that leave the world a little more postcard perfect.

DElight
Delight

Making everyday self-care feel more joyful.

Natural
Natural

Plant-based products that are gentle and effective.