Axiology

A tiny kitchen in Oregon, DIY books, and YouTube tutorials—that’s where Ericka’s story begins. A Capricorn, tofu lover, and accidental founder of Axiology, her journey started when she discovered her makeup was tested on animals. Shocked, she decided to create her own vegan lipsticks. Two years later, Axiology launched on Etsy with 6 buttery-smooth, 10-ingredient shades, catching the attention of Credo and stores worldwide. In 2022, faced with the beauty industry's 120 billion units of packaging waste, Axiology ditched plastic entirely. The mission? To tackle beauty waste, one lipstick at a time. Now, Axiology transforms paper trash from Bali into beautiful, 100% recyclable packaging, thanks to a partnership with a local women’s cooperative. The result? Fair wages, stable work, and cleaner beaches—a win-win-win.

A tiny kitchen in Oregon, DIY books, and YouTube tutorials—that’s where Ericka’s story begins. A Capricorn, tofu lover, and accidental founder of Axiology, her journey started when she discovered her makeup was tested on animals. Shocked, she decided to create her own vegan lipsticks. Two years later, Axiology launched on Etsy with 6 buttery-smooth, 10-ingredient shades, catching the attention of Credo and stores worldwide. In 2022, faced with the beauty industry's 120 billion units of packaging waste, Axiology ditched plastic entirely. The mission? To tackle beauty waste, one lipstick at a time. Now, Axiology transforms paper trash from Bali into beautiful, 100% recyclable packaging, thanks to a partnership with a local women’s cooperative. The result? Fair wages, stable work, and cleaner beaches—a win-win-win.