From Oasis to Postcard: Our Journey as a Skincare Brand in Singapore
October 01, 2024
Six years ago, I started Oasis: Beauty Kitchen with a simple mission: to create skincare that is both natural and effective, using ingredients that were kind to the earth and our skin.
What began as a personal quest to heal my own skin issues has since grown into something much bigger—an eco-conscious brand that resonates with a community of like-minded individuals.
Today, as we embrace a new chapter with Postcard, I’m thrilled to share how we’re continuing to elevate daily self-care, while staying true to our roots.
The Origins of Oasis: A Personal Journey in Skincare
Oasis was born out of my need for skincare that worked.
Like many, I struggled for years with sensitive skin, eczema, and acne. Dermatologists, harsh creams, and expensive treatments only offered temporary relief. It was frustrating, to say the least. It wasn’t until my husband suggested I try making my own skincare products that everything changed.
I started with simple, plant-based recipes and quickly saw results—my skin was calmer, clearer, and healthier. What began as an experiment in my own kitchen soon blossomed into Oasis: Beauty Kitchen, a brand focused on sustainable, zero-waste personal care products, all made locally here in Singapore.
Why Postcard?
After six amazing years, it felt like the right time to evolve.
Oasis was about natural, simple, effective skincare, but I wanted to bring even more to the experience—something that reflects not only the care we put into our products but also the sense of escape they can offer. That’s where Postcard comes in.
Postcard isn’t just a skincare brand; it’s an invitation to pause, unwind, and travel to a place of calm, even in the busiest of moments.
Whether it’s a quick touch-up on the go or a luxurious self-care ritual at home, our products are designed to transport you to a place where your mind, body, and skin feel nourished. It’s self-care, reimagined.
Elevating Self-Care: From Simple Rituals to Mindful Journeys
At Postcard, we believe self-care should be more than just functional—it should be a mindful experience that brings joy to your day. That’s why we’ve designed our products to be as convenient as they are indulgent.
From our shampoo bars, hands-free body balms to our refillable packaging, we want your self-care rituals to feel effortless and luxurious, no matter where you are.
With Postcard, we aim to elevate your daily routine — turning skincare into a mini escape. It’s about making those everyday moments feel special and meaningful, whether you’re at home pampering yourself or rushing out the door.
Best Sellers: Old Favorites with a Fresh New Look
While our name and branding have evolved, our commitment to high-quality, natural ingredients and sustainable practices remains unchanged. In fact, we’ve kept and even improved some of our bestselling products to ensure they continue to deliver the results you’ve come to love.
Here are a few you might recognise—new name, same incredible benefits:
- Java Jungle Shampoo Bar: A Postcard from the Rainforest
- Imagine starting your day with the scent of fresh ginger, kaffir lime, and stinging nettle—a blend that instantly awakens your senses and strengthens your hair. Java Jungle is sulfate-free and gentle yet powerful, making it the perfect shampoo bar for fragile or fine hair. Plus, it’s a secret weapon against hair loss. It’s more than just a shampoo; it’s a sensory journey through the rainforest that leaves your hair feeling refreshed and revitalized, ready for whatever comes next.
- Secluded Lagoon Facial Oil: A Tropical Paradise for Your Skin
- If your skin could write a postcard, this would be it. Formerly known as Instaglow, our Secluded Lagoon Facial Oil is lightweight, versatile, and perfect for giving your skin a radiant, youthful glow. It helps heal scars, regulate sebum, and promote an even complexion. This is a personal favourite of mine—it’s the first product I formulated and the one I still reach for every day. If you’re looking to add something new to your skincare ritual, let this facial oil transport you to a place where your skin feels as beautiful as it looks.
- Icy Peaks Deodorant: Reach New Heights of Freshness
- Imagine the cool, crisp feeling of mountain air—now imagine having that feeling under your arms all day long. That’s the magic of Icy Peaks Deodorant. Infused with menthol, this aluminium-free deodorant offers an instant cooling sensation the moment you start to perspire. It’s like gliding through fresh snow—smooth, refreshing, and completely natural. No aluminium, no harsh chemicals—just clean, cool confidence that lasts.
Ingredients That Define Us: Nature’s Best for Your Skin
The heart of Postcard’s products lies in the ingredients we use.
Just as with Oasis, we’ve stayed committed to using natural, effective ingredients that are gentle on your skin and the environment. Here are a few key ingredients that we’re especially proud of:
- Avocado Oil: Rich in essential fatty acids, this wonder ingredient deeply hydrates and leaves skin soft and nourished. It’s perfect for locking in moisture, especially in Singapore’s humid climate.
- Cocoa Butter: Extracted from cocoa beans, cocoa butter is known for its ability to reduce the appearance of scars and stretch marks. It also gives our products a rich, luxurious texture.
- Castor Oil: This soothing oil is perfect for calming dry, chapped skin. It helps reduce redness and irritation, making it ideal for sensitive skin types.
These ingredients are not only powerful but also sustainably sourced, ensuring that each product is as environmentally friendly as it is effective.
Sustainability at the Heart of Postcard
Sustainability has always been more than just a buzzword for us—it’s a core value that drives every decision we make.
We believe that beauty shouldn’t come at the expense of the planet, which is why we’ve made it our mission to create products that are as good for the environment as they are for your skin.
Our commitment to sustainability is woven into every part of our process, from the natural, responsibly sourced ingredients we use, to the refillable packaging that reduces waste. In an industry notorious for single-use plastics and excess packaging, we’ve chosen a different path—one where simplicity, eco-consciousness, and luxury meet.
We’ve designed many of our products to be refillable because we understand that the most sustainable packaging is the one you use again and again. By offering refills, we’re helping reduce the unnecessary waste that often ends up in landfills. We’ve also opted for materials like glass and aluminium, which can be recycled infinitely, meaning they don’t contribute to the growing problem of single-use plastics.
But sustainability isn’t just about reducing waste—it’s about rethinking our entire routine. We believe that making small, conscious choices in our daily lives can add up to big impacts over time. Imagine a world where every beauty product we use is thoughtfully crafted, designed to last, and created with the future of the planet in mind. That’s the world we’re working towards with Postcard.
Why Sustainability Matters to Us—and to You
We understand that creating sustainable beauty products isn’t always the easiest or most convenient choice, but it’s one we believe in deeply. Why? Because we know that the health of our planet is intricately tied to the health of our bodies and our communities.
By choosing eco-friendly materials, reducing waste, and offering refill options, we’re not just protecting the environment—we’re also ensuring that future generations can enjoy the beauty of the world around them.
And we believe that everyone benefits from adopting a more sustainable routine.
When you choose face care, hair care or body care products that are made with natural ingredients and eco-friendly packaging, you’re making a statement. You’re showing that you care about what you put on your skin and how it affects the planet. You’re making a choice that supports ethical practices, reduces your environmental footprint, and encourages brands like ours to continue innovating for a greener future.
But sustainability isn’t about perfection—it’s about progress.
At Postcard, we don’t expect anyone to switch overnight to a zero-waste lifestyle, but we do believe in the power of small, mindful changes. Maybe it’s starting with one refillable product. Maybe it’s choosing glass over plastic.
Whatever the step, it’s a step in the right direction, and it’s one that can inspire others to follow.
A New Journey in Skincare Singapore
Postcard is our way of sharing something personal—an elevated approach to skincare that still embodies everything Oasis stood for: simplicity, nature, and sustainability.
We’re proud to be part of the growing community of skincare brands in Singapore that are helping customers make thoughtful, eco-friendly choices while delivering effective results.
Whether you’ve been with us from the beginning or are just discovering us now, I invite you to explore Postcard. It’s more than skincare—it’s a little escape, a moment of calm, a love letter to your skin.
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